What is better; (Search Engine Optimisation) SEO vs SEM/PPC (Search Engine Marketing, Ex: Google Ads) ?

As a consulting agency, We can tell you that the most sought after question by every marketing enthusiast is SEO vs SEM, but obviously after “Why did Kattappa Killed Bahubali ?”. So, usually our clients ask us; Should we focus more on SEO or SEM ? We suppose this question may also haunt you if have taken the right decision by focussing more on SEO which will provide its results in nearby future, if done right or in SEM, which may or may not provide right exposure because of high CPC (Cost-Per-Click) price.

Quick Tips on SEO vs SEM (If you are already aware of SEO / SEM):